Zoé Coste is a very creative personality who has always drawn her inspiring strength from love. Thus, it is in the company of her husband, Nino Amaddeo, that over time she has hoisted her family business to the highest peak of world perfumery. Return on their history and on the incredible epic of the company Réminiscence.The meeting between Zoé Coste and Nino AmaddeoZoé Coste has always been an artist at heart, in love with travel and exoticism. A young French hairdresser from the 1970s, she met Nino Amaddeo, an Italian photographer living in Belgium. The charm between them immediately operated, so much so that they quickly decided to make their dream come true by creating a jewelry and perfume business on the French Riviera. They decided to call their company Reminiscence, a name known to everyone today.
Initially, it was more of a huge bazaar saturated with music, opulent smells and jewelry, a hippie place par excellence. This place combined all the joy of life and emotion of Zoé Coste with the visionary desires of her husband. All the items were handcrafted there by local artisans and using raw materials brought in by the couple from the four corners of the globe. These backpackers thus brought a little of the exoticism of the distant lands that visited to offer them to their customers. Buying Reminiscence products then amounted to giving yourself a hint of fantasy in everyday life.
The future of Zoé Coste’s company
Today, the company Réminiscence de Zoé Coste has a history dating back more than 40 years. Unfortunately, Zoé Coste is no longer of this world to see the current extent of it. However, she has worked on the development of great fragrances such as Rem, a fragrance directly inspired by the solar amber of holidays spent in Saint-Barthélemy, or Patchouli, which has become the emblem of the hippie current for years. 70. Despite considerable growth, Réminiscence has managed to remain a family business. Thus, the son of these two creators, Sébastien, took the reins of one of their Thai factories. Their daughter Lilla, on the other hand, takes care of the creative part, bringing her touch of magic to Réminiscence’s design studio, located in Cannes.
Zoé Coste has thus been able to transmit to us throughout her career her love for interbreeding, travel and distant lands. His cheerfulness seems to have been communicative and this is undoubtedly the key to the immense success of the Réminiscence company.
